THE COLLAB
Aires Tech, a leader in Electromagnetic Field (EMF) protection technology, has announced a multi-year global marketing partnership with the UFC, the world’s premier mixed martial arts organization.
This collaboration marks a significant step in Aires Tech’s mission to bridge the gap between Technology and Wellness by showcasing their brand during UFC’s biggest events.
Aires Tech’s Innovative Approach to Health
Aires Tech provides cutting-edge solutions that protect against electromagnetic radiation without disrupting everyday technology use.
Furthermore, their products stand out in the EMF protection market for their scientific ingenuity and practical application.
Additionally, the partnership with UFC will provide Aires with prominent placement within all UFC’s monthly Pay-Per-View broadcasts. Consequently, this exposure will reach over 700 million fans in 170 countries and nearly 1 billion households.
Aires Tech and UFC: A Perfect Match
Grant Norris-Jones, Head of Global Partnerships at TKO, said they were thrilled with the Aires partnership. He added,
“Aires aligns well with our brand, focusing on innovation and promoting health and wellness. It’s a message we proudly support and share with our athletes and fans“.
Similarly, Aires Tech CEO, Josh Bruni, echoed this enthusiasm:
“This transformative partnership with UFC, known for pushing boundaries and achieving peak performance, aligns perfectly with Aires’ mission. Moreover, partnering with UFC allows us to connect with a global audience that values peak performance and personal well-being.“
Aires Tech’s Impact on UFC Events
In addition to Pay-Per-View broadcasts, Aires Tech will be integrated into the UFC Live Weigh-In Show, live-streamed on YouTube to over 18 million followers.
The Electromagnetic Leader Company will be highlighted in a custom segment titled “Defensive Strategies”. Hosts will analyze the defensive tactics UFC athletes use to secure victories. They will link these tactics to Aires Tech’s protective technology.
Furthermore, this Electromagnetic Leader Company and UFC will collaborate on original content for UFC’s digital and social channels, reaching approximately 260 million users worldwide.
Creative activations will focus on fan engagement and brand awareness through in-viewer sweepstakes, arena promotions, and a significant presence at UFC Fan Experiences, including the prestigious UFC X in Las Vegas during International Fight Week.
The Future of Aires Tech and UFC
This partnership with UFC amplifies Aires’s global reach and strengthens its ties with the sports community.
Earlier this year, Aires Tech partnered with UFC Women’s Flyweight Maycee Barber to highlight the importance of EMF protection for athletes.
The collaboration will kick off at UFC 302: Makhachev vs. Poirier on June 2 at the Prudential Center in Newark, New Jersey, featuring UFC lightweight champion Islam Makhachev defending his title against Dustin Poirier.
Aires’s innovative EMF protection technology aims to safeguard individuals from harmful electromagnetic radiation. It empowers athletes and individuals to optimize their performance. This technology helps them live healthier lives.
This partnership marks a significant step in Aires Tech’s journey to become a global leader in health and wellness technology.
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